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Propane Education & Research Council Announces Recipient of Milford Therrell State Grant of the Year Award
Ohio Propane Education & Research Council recognized for outstanding implementation of the Propane Emergencies program in 2000
August 6, 2001
Washington, D.C., August 6, 2001-At the Propane Education & Research Council's (Council) meeting (July 17) in Chicago, IL, the Council awarded the Ohio Propane Education & Research Council (Ohio PERC) the 2000 Milford Therrell State Grant of the Year Award. The award, established in 1999 in honor of the Council's first chairman, recognizes the best state rebate program of the year. Ohio PERC will receive $25,000 over and above the state rebate dollar amount it receives from the Council. This evening the Council will present the award to the Ohio PERC at the Ohio Propane Gas Association's (Ohio PGA) meeting in Wheeling, West Virginia.
The Ohio PERC received the award for organizing a multi-faceted fire department education program using the Propane Emergencies program created by the National Propane Gas Association and funded by the Council. The program Making Propane Safer customized the national Propane Emergencies program for local use in communities throughout Ohio and focused on educating both fire departments and the public about the program and alerting them to a new training video and CD-ROM.
Working with a local public relations firm, Ohio PERC developed strong communications objectives and messages, defined their target audiences and produced collateral educational materials for distribution both directly to fire departments and via propane marketers throughout the state.
To further spread their messages, nearly 200 Ohio PGA members volunteered their time to personally contact local emergency management officials, train firefighters in the state, and staff booths at fire rescue expos.
"The key to the success of our program is the involvement of our local industry members. This program brought propane marketers together with emergency management officials in a positive atmosphere where the training materials could be delivered. And by establishing these relationships with Ohio's emergency response community, we're making sure that our communities are safer and setting the stage for even more outreach in the future," said David Field, CAE, Ohio PGA executive vice president.
In addition, local media outreach was initiated to further expand coverage of the program. Industry members also received media training materials to ensure that a strong, consistent message about the program was communicated to all media outlets.
"We're excited about this project and its results because it clearly demonstrates how national programs like Propane Emergencies can be leveraged with a combination of state rebate dollars, creativity and participation from local industry members," said Council President Roy Willis.
The Propane Education & Research Council was authorized by the U.S. Congress with the passage of the Public Law 104-284, the Propane Education and Research Act (PERA), signed into law on October 11, 1996. The mission of the Council is to promote the safe, efficient use of odorized propane gas as a preferred energy source through investments in research, safety, and consumer education initiatives. For more information about the Council, call 202-452-8975 or visit the Web site at www.usepropane.com.