Propane Industry Brings “Exceptional Energy” to Atlanta
April 6, 2001
The propane industry has selected Atlanta, site of the industry's largest and longest running tradeshow, to launch a nationwide consumer education campaign. The Propane Education & Research Council will kick off its Propane. Exceptional Energy consumer education campaign at the National Propane Gas Association's (NPGA) 51st annual Southeastern Convention and International Exposition, April 7 through 10, 2001 at the Georgia World Congress Center in Atlanta, Georgia.
'The NPGA's Southeastern Convention in Atlanta has always been an exceptionally important meeting for the propane industry,' said Roy Willis, president of the Propane Education & Research Council, 'so Atlanta is the perfect venue to involve our industry in this nationwide campaign to educate consumers about the clean burning, reliable, efficient and cost effective benefits of propane.'
This year's Expo is expected to draw approximately 4,000 to 5,000 attendees, primarily propane marketers, with 400 exhibitors consisting of gas equipment and service suppliers from around the globe. Drawing on the theme, Propane. Exceptional Energy, the 2001 Expo will host a variety of exhibits featuring national and international propane-fueled products and services, all designed to educate propane marketers about the many new propane applications available in today's marketplace.
In support of this educational effort, the Propane Education & Research Council will promote the launch of its national trade and consumer education campaign among the propane industry attending the 2001 Expo. The campaign runs from February through October of this year. It targets both national cable and satellite television as well as consumer and trade magazines. The campaign will convey propane's attributes of reliability, safety and environmental friendliness to homeowners, homebuilders, forklift operators, fleet operators, and farmers.
The print ad campaign will appear in the Atlanta market this month in a variety of consumer magazines including Southern Living, Country Living and Good Housekeeping Home Plans. The television advertising will feature a 30-second TV spot entitled, 'The House Sitter,' which is currently airing on The Learning Channel, Do-It-Yourself Network, and Home and Garden Television as well as special interest programs like Your New House, House Savvy, and Bob Vila's Home Again.
The Council has developed separate advertisements for each trade segment, and the ads will run in a total of 13 trade publications including Builder, Custom Home, Warehousing Management, Fleet Manager and Progressive Farmer through October 2001.
John Taylor, president of Taylor Gas, an Atlanta-based propane company commented on the overall impact of this consumer education campaign, 'Targeting our key trade markets will help the industry go farther in heightening the awareness of propane's many benefits.'
The Propane Education & Research Council was authorized by the U.S. Congress with the passage of the Public Law 104-284, the Propane Education and Research Act (PERA), signed into law on October 11, 1996. The mission of the Propane Education & Research Council is to promote the safe, efficient use of odorized propane gas as a preferred energy source. For more information about the Council, please call 202-452-8975 or visit their Web site at www.usepropane.com
The National Propane Gas Association is the national trade association for the U.S. propane gas industry. With a membership of more than 3,700 companies in all 50 states, 38 affiliated state or regional associations, and members in 28 foreign countries, NPGA represents every segment of the propane industry. Over 90 percent of the United States' propane supply is produced domestically, and 60 million Americans choose propane as their energy source. For additional information, please contact NPGA at (630) 515-0600 or visit their Web site at www.npga.org.