Energy Guys Ads Win ADDYs
Washington, DC (April 8, 2005) – The Propane Education & Research Council’s Energy Guys television campaign took top honors at the 2005 ADDY awards presented by the Advertising Club of Metropolitan Washington on April 2, including a gold for best television campaign of the year.
Every year, the Washington advertising community sponsors the ADDY awards to recognize the best creative work in advertising produced in the metropolitan area. It is the largest advertising awards competition in the region, receiving 907 entries this year.
“I am definitely pleased, but not surprised, that our advertising has won this distinction,” said PERC Chairman David Lugar. “The propane industry is rightly proud of the success we have achieved through PERC and the recognition that our advertising campaign has earned with these awards.”
The Energy Guys campaign won a Gold ADDY for “Moving Day” as the best non-public service announcement television spot, and the entire campaign was selected as the best television campaign produced in the Washington region in 2004. “Moving Day” features Propane and Electricity, portrayed by actors Dan Warner and John Hemphill, who humorously introduce the energy choice between propane and electricity for home appliances including water heaters, furnaces, stoves, and fireplaces.
The campaign’s other three television spots, including “Cold Turkey,” “Now You're Cooking” and “Draft Dodger,” each earned an individual silver Citation of Excellence. Winning the local awards qualifies the Energy Guys campaign to be considered in May’s regional competition, and regional winners are then eligible for national awards to be presented at the American Advertising Federation National Conference in June.
“It is always a special honor to be acknowledged by folks whose opinion you respect,” said PERC President Roy Willis. “Our success is the product of many hands. It has been a deliberative, collaborative, and creative effort with our agency Porter Novelli, our research firm Harris Interactive, our industry advisory committee members, and the Council itself.”
Porter Novelli, the propane industry’s communications partner in the Energy Guys campaign, won a total of four gold awards and eight silver awards for its work with PERC, the Centers for Disease Control and Prevention, DC Baseball, Penske, Mosaic, and the National Eating Disorder Association.
“Porter Novelli is quite simply the leader in our community in their field and, for PERC, a delight to work with,” Willis said.
PERC Senior Vice President Kate Caskin was singled out by Willis for her leadership and management of the campaign. “Kate's contribution to the success of the campaign is immeasurable and unquestionable,” he said.
Caskin said the advertising team is not resting on its laurels, but is preparing to film new spots later this spring.
“We will continue the Energy Guys format to engage consumers and talk about propane as an exceptional energy,” Caskin said. ”I appreciate the recognition that PERC has achieved a high standard of performance. Still, my hope is that the awards also point to something about our advertising that will grab the brass ring – consumers’ attention and response – and will move the numbers that really count in the marketplace.”
The propane industry’s TV commercials are currently available for industry use by visiting the PERC Online Ad Kit at http://adkit.propanecouncil.org/. For information on using the Online Ad Kit, please contact Porter Novelli’s Heidi Vaeth at (202) 973-5806.