Propane Education & Research Council to Analyze Propane’s Potential in Fleet Markets
Council Receives Update on the 2007 Advertising Campaign and Approves Funds for the Find a Propane Retailer Program
Download Propane Education & Research Council to Analyze Propane's Potential in Fleet Markets
Washington, DC (February 9, 2007) — The Propane Education & Research Council (PERC) met via an hour-long conference call on February 5, announcing a research grant to analyze propane’s potential to replace gasoline in various fleet vehicles. The Council also received an update on the industry’s 2007 consumer education and advertising plan and approved funding to support the Find a Propane Retailer program.
A presidential grant has been awarded to Energy and Environmental Analysis, Inc., an ICF International company, to analyze propane’s potential to displace conventional fuels in the fleet markets, with a focus on light- and medium-duty trucks. The research project is in response to President Bush’s call in his State of the Union address to reduce gasoline consumption by 20 percent over the next ten years.
“This is a dynamic time in the energy business, and propane has a significant role to play in the President’s call to reduce dependence on gasoline,” said PERC President and CEO Roy Willis. “The results of the research will be shared with government agencies to help them develop strategies toward this goal.”
Also, the Consumer Education Advisory Committee reported on its 2007 advertising plan that will focus on outreach to homeowners and builders. The integrated campaign includes TV, radio, print, and online advertising. In addition, the industry will spend more time telling propane’s story through special segments on the Do-It-Yourself Network and the This Old House program. Energy Guys TV ads will begin airing on February 19, kicking off the national TV campaign.
The Council also voted to fund maintenance of the Find a Propane Retailer (FPR) program (Docket 12243). The FPR, which is located on UsePropane.com, is a valuable industry tool, facilitating contact and potential direct sales between consumers and propane retailers.
In other Council business:
•A task force has been formed to update PERC’s strategic plan, and will work closely with the propane industry to ensure that PERC’s activities are aligned with industry priorities.
•The Council approved funding for Docket 12227 to conduct the 2006 API Survey.
•The Council approved an amendment to PERC’s bylaws stating that the most immediate past chairman, and not simply the immediate past chairman, who is a member of the Council, sits on the Executive Committee.
•The following new advisory committee members were appointed – to the Consumer Education Advisory Committee (CEAC): Darren Engle, Blue Star Gas (Central Point, OR) and David Regan, Targa Resources (Houston, TX); to the Agriculture Advisory Committee: Dan Beauvais, Agland, Inc. (Lucerne, CO); and to the Research and Development Advisory Committee: Tony Dale, Ferrellgas (Austin, TX).
The Council approved funding for the following grants:
Docket 12243 – 2007 Find a Propane Retailer and Fulfillment Program, Propane Education & Research Council, $58,170
Docket 12227 – 2006 API Survey/Report, Propane Education & Research Council, $215,000
The Council will next meet April 13 in Atlanta.