Propane Industry Focuses on Market Development and Prepares to Join the National Energy Conversation in 2009
2009 budget reorganizes Propane Education & Research Council to reflect changing priorities
Washington, D.C. (December 12, 2008) — The Propane Education & Research Council (PERC), meeting last week in Houston, approved a budget for 2009 that reorganizes its work around developing new markets for propane and elevating propane in the national energy conversation.
The $46.1 million revenue budget reflects a commitment to increasing the demand for propane by developing new markets for it. Market development can include conducting market research and helping manufacturers develop and commercialize new propane-fueled products and introduce them to consumers, dealers, and propane industry members.
“The propane industry is developing new markets for our product because propane is ready right now to make a greater contribution to our nation’s energy security and environmental stewardship, and because consumers are demanding more access to cleaner, more efficient sources of energy,” said PERC President and CEO Roy Willis.
Highlights of the Approved 2009 PERC Budget
| $ 46,093,000
|| $ 2,840,000
| State Rebates
|| $ 9,035,000
| National Energy Conversation Initiative
|| $ 6,200,000
| PERC, NPGA, GPA Partnership Agreement
|| $ 1,571,000
| Consumer Education
|| $ 11,200,000
| Engine Fuel
|| $ 6,300,000
| Research and Development
|| $ 4,930,000
| Safety & Training
|| $ 3,161,000
|| $ 1,959,000
| Industry Programs
|| $ 4,630,000
| Other Expenses
|| $ 981,000
| General Program Costs
|| $ 2,619,000
The Council created a new staff position, chief commercialization officer, to coordinate technology development efforts across several PERC mission and market areas, including engine fuel, research and development, agriculture, and residential.
Even as the Council put increased focus on building markets through technology development, it continued to put substantial resources toward supporting the industry’s core residential market. The downturn in the housing market and the rise of new opportunities in engine fuel and other segments led the Council to redirect some of its resources. “You’re still in the business of providing warmth, and that needs continued support, but now is also a time to capitalize on emerging markets,” said Ann Wiessner, account director with communications agency Colle+McVoy (Minneapolis, Minn.), during a report to the Council.
Also at the Houston meeting, the Council authorized staff to begin the research and planning program of the $6.2 million National Energy Conversation Initiative once the period for public comment on the proposed initiative ends December 22. The initiative is designed to raise public awareness of the role propane can have in tackling the nation’s energy and environmental challenges. “Increasing propane’s visibility among people who influence energy decisions serves many industry purposes, and the initiative will help shape an umbrella message that will complement the industry’s market development plans for housing, agriculture, engine fuels, etc., and lead to the sale of more gallons,” said Willis.
In a presentation to the Council, Rick Roldan, president and chief executive of the National Propane Gas Association (NPGA), said the energy debate that is taking shape now in Washington is the most significant development in energy policy in 20 years.
In other Council business:
The Council approved a project to help commercialize Climate Energy’s freewatt micro-CHP (combined heat and power) system, which combines a warm-air furnace and a generator driven by a propane-fueled engine. The system recovers waste heat created by the generator and uses it to warm the room. The commercialization project, to be carried out by PERC and several partners, will include field testing, demonstration, and marketing.
The Council approved funding, pending public comment, to support work associated with the partnership agreement between PERC, NPGA, and the Gas Processors Association (GPA). The agreement, now entering its third year, covers joint staffing of the Capital Action Program, crisis communication training, and coordination of the Certified Employee Training Program, among other initiatives.
Guest speaker Rusty Leftwich, chairman of the National Association of Home Builders’ Builder 20 Clubs and a homebuilder in Mt. Pleasant, Texas, offered an overview of the work of the Builder 20 Clubs, thanked the Council for its partnership with the group, and noted that he encourages its members to build with propane.
PERC’s mission area advisory committees — agriculture, consumer education, engine fuel, research and development, and safety and training — delivered reports to the Council on their work in 2008 and received approval for their operating budget requests for 2009.
The Council congratulated PERC’s new chief marketing officer, Kate Caskin, on her promotion from senior vice president. She joined PERC in 1998.
The Council approved funding for the following grants:
Docket 15731 — National Energy Conversation Initiative, $6,200,000 (pending public comment)
Docket 15732 — 2009 PERC, NPGA, GPA Partnership Agreement, $1,571,000 (pending public comment)
Docket 12315 — Propane Tankless Water Heater to Increase Energy Efficiency on a Dairy Operation (Change Order), $5,150
Docket 15638 — 2009 Agriculture Project/Partner Development and Support, $129,500
Docket 15640 — Providing Propane Ag Engine Training, $36,000
|Docket 15648 — 2009 Agriculture Communications Plan, $425,000
Docket 15667 — U.S. EPA Certification of GM 5.7L Stationary LPG Engine, $106,000
Docket 15707 — Residential Advertising — Construction Professionals/Homeowners, $5,884,000 (pending public comment)
Docket 15708 — Construction Professionals Partnerships, $450,000
Docket 15709 — Construction Professionals Media Outreach, $200,000
Docket 15710 — Homeowner Media Outreach, $450,000
Docket 15711 — NAHB Builder 20 Clubs, $450,000
Docket 15712 — Construction Professional Education, $300,000
Docket 15713 — Consumer Education Advisory Committee, $150,000
Docket 15714 — Media Monitoring and Reporting, $80,000
Docket 15692 — Engine Fuel Advisory Committee Operating Budget, $120,000
Docket 15733 — Kawasaki Dealer Outreach and Education on Propane Commercial Mowers, $200,000
Research and Development
Docket 15623 — 2009 Research and Development Advisory Committee Oversight and Support, $208,000
Docket 15624 — 2009 Technical Communications and Outreach, $190,000
Docket 15625 — Commercialization of Freewatt Micro-CHP System, $840,000
Docket 15632 — Update to Research and Development Roadmap, $67,000
Docket 15683 — Fuel Sampling and Analysis Program, $50,000
Safety & Training
Docket 15665 — CETP Vapor Distribution Systems Text and E-Learning (Phase 2), $1,700,000 (pending public comment)
Docket 15664 — 2009 Safety & Training Advisory Committee Support, $116,000
Docket 15723 — 2009 Safe Grilling Campaign, $213,500
Docket 15716 — 2009 Industry Communications, $250,000
Docket 15717 — Market Growth Programs and Propane Industry Tools, $1,270,000
Docket 15724 — Industry Outreach Programs, $360,000
Docket 15716 — Market Metrics Initiative 2009 Analysis Cycle, $414,200State Rebates
Docket 15695 — California Blue Bird Demonstration Project, $20,000
The Council approved 31 replicated state rebate requests totaling $1,516,767.59.
The Council will next meet, by conference call, in February.