rom: PERC Update <editor@propanecouncil.org>
    Subject: The PERC Update -- What Website Statistics Tell Us about Consumers
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    This Week in The PERC Update — July 2, 2010

    Watch Your Email In-Box for PERC Marketer Survey
    Webinar: Proposed Changes to EPA Regulations for Alternative Fuel Conversions
    Upcoming Sessions of Marketer Technology Training
    Market Opportunity for Residential CHP Systems
    Propane Consumer Website Statistics Offer Interesting Insights
    Propane Emergency Responders to Gather in Michigan for Conference
    Daily Propane News Roundup by Email: PERC SmartBrief


    Watch Your Email In-Box for PERC Marketer Survey
    Starting July 6, you and your fellow propane marketers will get email messages inviting you to take part in an important new survey by the Propane Education & Research Council (PERC).  

    Our goal is to find out from you how PERC can improve the support we provide to propane marketers in ways that enhance your business results. The survey will ask a few basic questions about your organization; it will concentrate on the areas of business where your organization is focused now and where you would like to see future growth; and it will ask for your candid assessment of PERC programs aimed at helping marketers.

    The online survey is designed to take about 10 minutes. It will not ask you to share any proprietary information. Results will be handled in a way that will protect your privacy; your responses will be confidential. Results will be analyzed by a PERC contractor, the Artemis Strategy Group, and reported to PERC in the aggregate. (return to top)

    Webinar: Proposed Changes to EPA Regulations for Alternative Fuel Conversions
    Did you know that the Environmental Protection Agency is developing new regulations for alternative fuel conversions?

    Join us at 11 a.m. Eastern time on July 15 for a webinar, or online seminar, about the proposed changes featuring Martin Reineman from EPA’s Office of Transportation and Air Quality. Register today, as space is limited to the first 100 registered participants. The webinar is the latest in a series of monthly propane engine fuel webinars from the Propane Education & Research Council (PERC).

    The webinar will feature an online presentation and a simultaneous conference call. Click here to be taken to the registration page, where you'll fill out a short form. Once you finish, you'll be sent to a web page containing confirmation of your registration, the address of the web page you'll visit to watch the online presentation, and the phone number you'll call to hear the webinar. Then, a few minutes before 11 a.m. Eastern time on July 15, you'll dial, log on, watch, and listen. (return to top)

    Upcoming Sessions of Marketer Technology Training
    The Propane Education & Research Council’s newest training program is teaching propane marketers around the country how supporting promising propane-fueled products can help the industry and their bottom line.

    PERC Marketer Technology Training banner

    The PERC Marketer Technology Training Program covers the benefits and the business potential of three products that can help stimulate propane demand — commercial lawn mowers, tankless water heaters, and irrigation engines. Each full-day training session features two of the three products.

    Upcoming training sessions include Asheville, N.C., on July 15; Worthington, Ohio, on July 21; and Thompsonville, Mich., on July 23. See the training calendar for a complete list of events. (return to top)

    Market Opportunity for Residential CHP Systems
    The newly released Propane Distributed Generation Market Assessment identifies advanced distributed generation applications with the potential to increase U.S. propane sales. The study indicates that propane-fueled residential combined heat and power systems, also known as CHP systems, could be promising in states that have high electricity prices and tax incentives for the use of low-emission technologies. Download the report.

    PERC has supported the development of several quiet, compact micro-CHP systems for residential use, including the 1.2-kilowatt Freewatt Plus micro-CHP system. The Freewatt Plus, which supplies up to 50 percent of a home’s electricity needs and recovers up to 12,000 British thermal units of heat produced by the engine generator per hour, will be field-tested for one year at seven residential homes in the Northeast. Other PERC-supported micro-CHP systems for use in homes and businesses include the 4.7-kilowatt Ecopower system and the 10-kilowatt Yanmar system.

    For more information about this technology and its market potential, check out the full report, Propane Distributed Generation Market Assessment, available at www.propaneresearch.com. (return to top)

    Propane Consumer Website Statistics Offer Interesting Insights
    One way the Propane Education & Research Council (PERC) keeps its finger on the pulse of the industry is by monitoring traffic on www.usepropane.com, a website that features important safety information and helps connect consumers with propane retailers.

    PERC tracks the number of visits to the website, the number of visits to each section of the site, and the average time visitors spend on the site. Among the recent findings:

    • In May, there were more than 13,000 visits to the website.
    • The states that sent the most visitors to the site were California, New York, Texas, Pennsylvania, Florida, Massachusetts, Illinois, Ohio, and Michigan.
    • The top 10 ZIP codes entered in the Find a Propane Retailer resource were associated with Ankeny, Iowa; Natick, Mass.; Ft. Lauderdale, Fla.; Newburyport, Mass.; Alexandria, Ind.; Denver; Simi Valley, Calif.; Aurora, Colo.; and Andover, Mass.
    • Overall, the Find a Propane Retailer resource is the most widely used feature on the site. It accounts for almost half of the pages viewed. For more information about the Find a Propane Retailer resource, get in touch with PERC’s Alicia Dunn at 202-452-8975 or alicia.dunn@propanecouncil.org. (return to top)

    Propane Emergency Responders to Gather in Michigan for Conference
    The next Propane Industry Responders’ Conference will take place at the Soaring Eagle Casino and Resort in Mt. Pleasant, Mich., on August 24. Get details.Live burn demonstration at propane industry responder conference in Virginia Beach, Va., May 11 and 12

    Firefighters, hazmat crew members, emergency response managers, and propane marketers and suppliers will exchange vital propane safety information, techniques, and experiences. The conference is funded by the Propane Education & Research Council in cooperation with the Michigan Propane Gas Association.

    The latest Propane Industry Responders’ Conference drew more than 150 attendees from 12 states to the Virginia Beach Fire Training Academy in Virginia Beach, Va., on May 11 and 12. (return to top)

    Daily Propane News Roundup by Email: PERC SmartBrief
    PERC SmartBrief is a daily roundup of news for and about the propane industry, delivered to your email in-box. It is your source for links to the latest market intelligence, leadership and management insights, and news about safety, training, research, and development. Sign up today. (return to top)


    If you have questions about PERC publications, get in touch with Gregg Walker, editorial and publications manager, at 202-452-8975 or gregg.walker@propanecouncil.org.

       

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