PERC Marketer Technology Training Debuts to Full House, Earns High Marks from Marketers

June 11, 2010


For More Information:
Gregg Walker
Propane Educatoin & Research Council


PERC Marketer Technology Training Debuts to Full House, Earns High Marks from Marketers

PERC Marketer Technology Training Debuts to Full House, Earns High Marks from Marketers (pdf)


WASHINGTON (June 11, 2010) — The Marketer Technology Training program from the Propane Education & Research Council (PERC) is a hit with propane marketers.

All 27 people who took part in the program’s first full training session — at the North Central 2010 Propane Industry Conference and Trade Show in La Crosse, Wis., on May 25 — rated the program either a 4 or a 5 on a scale of 1 to 5, with 5 being the highest rating. And they all said that they would recommend this program to others in their company.

The six-hour training session covered the benefits and business potential of propane in commercial lawn mowers and tankless water heaters. The third module in the new training program — one on irrigation engines — was not featured at the North Central 2010 session.

The program is designed to support the propane industry’s efforts in research and development, training, and safety by enhancing marketers’ understanding of propane-fueled products that can help offset seasonal propane demand. The training covers basic installation, energy efficiency and environmental impact, consumer benefits, and implementation obstacles.

“To grow, the industry must learn all we can about propane-fueled products that can create new demand and share information about their benefits with potential users,” says PERC President and CEO Roy Willis. “That’s where the PERC Marketer Technology Training program comes in. It gives marketers the information to confidently talk with consumers about propane products that can stimulate propane demand.”

Here’s what some of the participants at North Central 2010 had to say about the program:

For the first time, I really feel like I got something out of an industry seminar because of the length and detail in this program. I picked up a lot of information and marketing tips on new applications that I had never thought of in the past. —Jim Head, Agri-Energy Inc., Montrose, S.D.

This program targets markets that are counter-seasonal, which will level annual loads allowing us to better utilize our equipment and fuel infrastructure. It emphasizes advantages propane has in addition to economic benefits. The mower market is an emerging market for us and we’ll definitely be able to use this program in our company. —Joe Cordill, 2009 chairman, National Propane Gas Association, Cordill Propane Service, Winnsboro, La.

The segments with the manufacturers were a key element as far as getting the specific information we need to help our companies benefit from these technologies. It really helped us to understand the applications and it wasn’t a sales pitch. I hate sales pitches. This was very informative. —Terry Davis, president, Iowa Propane Gas Association, Country Propane, Milo, Iowa.

The quality of the service and training for the propane industry will help end users [of commercial mowers] understand the cost-benefits of propane, how safe the fuel is, the benefits of reducing emissions, and extended mower life. ... This training program is going to really help the propane industry capitalize on this growing market. —Emileo Ramirez, commercial sales manager, Ferris Industries, a division of Briggs and Stratton Yard Power Products Group, Port Washington, Wis.

The following training sites have been confirmed, and more are on the way:

June 16 — Northwest Propane Convention and Expo, Welches, Ore.
June 21 — New York PGA Summer Conference, Rye Brook, N.Y.
June 24 —Pennsylvania PGA Annual Meeting, Bedford, Pa.
July 15 — North Carolina Marketer Technology Training, Asheville, N.C.
July 23 — Michigan PGA Marketer Technology Training, Thompsonville, Mich.
July 27 — Iowa Marketer Technology Training , Des Moines, Iowa.
July 29 — North Carolina Marketer Technology Training, Raleigh, N.C.
August 10 — Northeast Propane Show, Boxborough, Mass.
August 12 — Virginia Marketer Technology Training, Richmond, Va.
August 19 — Alabama Marketer Technology Training Prattville, Ala.
October 4 — Florida PGA Board and Committee Training, St. Augustine, Fla.

Details about the program, including a video that features testimonials from propane industry leaders, are available at